Signals: Common Marketing Pitfalls and How to Avoid Them

Every failed strategy sends warning signs long before the metrics catch up. Most leaders just don’t know how to read them. In Signals, marketing executive Angela Troccoli exposes the hidden dysfunctions that derail growth, from sales misalignment to bad hires to broken execution. This is the playbook for catching problems before they become crises. $2.99 on Kindle.