Building Twitter Community, 21 Strategies to Increase Engagement

Building Twitter Community: 21 Strategies to Increase Engagement

In this how to guide about increasing user engagement on Twitter, Jamie starts with an exploration of the problem of building Twitter community in the context of a larger social media landscape, followed by a general review of Twitter analytics. She then explores 21 strategies that fall across 5 major themes: follow the right accounts, content creation, ‘behind the scenes’ of owning an account, creating a Power 10 Group, and housekeeping. Each strategy lists suggested free online tools, step-by-step instructions, and estimated time commitment. In order to get the most out of the book, Jamie concludes with recommendations on strategies based on level of time commitment and a list of descriptions of all free online tools mentioned. $0.99 on Kindle.

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